-Don't start group for money.... start it to create value -Ask, "How will your fan's life be improved by interacting with you?" -great format to test!

-needs to be about community -formats: q&a allow people to promote on a specific post releases events

-wrap group into other stuff

-You can build business in the group then use group to bring people into paid things

Examaple: Steam Powered Giraffe Matt Steady

Patreon in concert with Facebook group or instead of?

Give the audience a name Make them part of a movement