Podcast: Make Things That Matter (LS 38 ยท TOP 2% what is this?)
Episode: Bob Moesta: Prototyping to learn & applying JTBD theory
Pub date: 2023-02-07
Bob Moesta is one of the pioneers of Jobs To Be Done (JTBD) theory, which has fundamentally changed the way we think about building products and discovering what progress people actually need and want from the products they hire.
โ
Sign up here to get upcoming essays + episodes emailed to you.
Follow the MTTM journey on Twitter or LinkedIn!
If you haven't already would you do me a favor and take ~40 seconds to rate/review the show on Apple Podcasts ? It really helps. (Scroll to bottom of page for rate/review links.)
โ
LINKS & RESOURCES MENTIONED
Send episode feedback on Twitter @askotzko , or via email
Bob Moesta: The Rewired Group, LinkedIn, Twitter
Bobโs books and podcast Learning to Build Demand-Side Sales 101 Jobs to be Done Handbook The Circuit Breaker podcast
โ
RELATED EPISODES:
April Dunford: Find your power in the market through positioning
โ
PEOPLE & ORGS:
W. Edwards Deming
Clayton Christensen
Genichi Taguchi
Willie Hobbs Moore
Tim Davis
Claire Sullentrope
April Dunford
Ryan Singer
Basecamp
Intercom
โ
BOOKS:
Learning to Build
Competing Against Luck
Grit
Introduction to Quality Engineering
Orthogonal Arrays and Linear Graphs
Shape Up
How Will You Measure Your Life?
Never Split the Difference
โ
OTHER RESOURCES:
Orthogonal arrays
Magic squares
L9 prototype
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit blog.makethingsthatmatter.com
The podcast and artwork embedded on this page are from Andrew Skotzko, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
