Podcast: Knowledge at Wharton (LS 44 · TOP 1% what is this?)
Episode: The Trick to Boosting Customer Referrals
Pub date: 2024-09-09

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Marketing professor Zhenling Jiang discusses her research paper, “Referral Contagion: Downstream Benefits of Customer Referrals,” and shares a simple intervention that can help companies gain more customers through referrals.

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