Winning first customer is tough! You are launching a unique Data Analytics Software or SaaS solution and looking to access the most attractive markets? This is an interactive session on how to execute an efficient business development process to capitalize on data and build a scalable software business. 

We talk with Ignacio Barrios Baños , CEO & Co-founder at Kido Dynamics, generating deep knowledge about the mobility behavior of millions of  people through machine learning technologies. Ignacio draws from his  real-life experience from early startup days to now managing customers  across 10 countries.

We tackle questions like:

• When is the right time to launch Sales outreach vs. Product Development?
• What it takes to access and monetize data across various applications?
• How to structure your product and pricing to drive scalable growth  ?
• Can I adapt my geographical footprint to specific market response?
• What to expect from Social Media or Press Relations?