Welcome back to our Case Study Series. In this episode, I am talking with Martijn Reintjes about how to "Increase Sales (Beyond Your Inner Limits)".

Here are the episode highlights: * Set goal for 10 new clients this quarter for his business TeamCroCo + Didn’t feel good saying it as an affirmation + I realized that I have is a subconscious block + Previous sales was 2 in a quarter, max 4 + Anxious, queasy in stomach + Terrifying, alien to me, heavy + I don’t believe I can do it in volume - But I know I can make 1 sales + $15-20k each sale + 0-10 scale how much believe goal 0 + Youngest Age - 14 * Salesperson Impostor syndrome + Sales is new to me and learning + Consider myself a builder + Talking with people I don’t know + Reframe as a challenge - New goal - New target market + How feel with goal of 1 sale for the quarter to new market? Same + How feel 1 sale to old market? OK + 10 sales to old market? + What is different? - Raised prices * Before pay as you go, now double the price to a per project with more features, charging for onboarding - Added in new features we haven’t done before (i know we can do) - Pay as you go - feel ok - Per project at same price - ok - With new features - no * Onboarding new elements - No new features at double price - ok + WWIT to feel comfortable delivering them? - Do it once - WWIT to do it once next week? * Find some people to do it with * A training session for the team - internal project. Document the process. 2-3 hours. Some prep over weekend. * Commit to doing this by next Friday + Fear has reduced from big blob to small marble size + What is left - anxious that team get the results I want. - Write out the exact results I want - an SOP - What is the team’s Why? - WWIT for this training to be more playful and experimental rather than the energy of it must be done right? + Queasy gone + Reframe nervous to excited for new adventures * Increasing my sales beyond what I have done before * Sales is dirty * Under some pressure to deliver * Why want this goal + Big goal for sales to grow my company to make it stable and make it the awesome company I know it can be + Community of 12 staff

*WWIT= What Would It Take