In this episode we’re joined by an Internet Marketing Podcast veteran and our very own Senior SEO Analyst, Marcos Álvarez Martín, to discuss Google’s upcoming Core Web Vitals update.

*UPDATE*

Shortly after this recording, Google provided an update to note that the Core Web Vitals update will now start rolling out from mid-June 2021: https://developers.google.com/search/blog/2021/04/more-details-page-experience.

In this episode we discuss:

• What is the Core Web Vitals update and how does it differ from previous Google search algorithm updates?
• How might the Core Web Vitals impact roles of SEO professionals?
• A description of what the 3 key Core Web Vitals are
• What are ‘page experience signals’?
• Why business owners and webmasters may need increased development budgets in 2021/22
• How to benchmark your current performance and tools to help analyse performance against Core Web Vitals
• How will you know if your site is impacted by the Core Web Vitals update?

Referenced on this episode:

• https://search.google.com/search-console/about
• https://developers.google.com/speed/pagespeed/insights/
• https://web.dev/vitals-tools/
• https://chrome.google.com/webstore/detail/web-vitals/ahfhijdlegdabablpippeagghigmibma?hl=en
• https://developers.google.com/search/blog/2020/05/evaluating-page-experience
• https://developers.google.com/search/blog/2020/11/timing-for-page-experience

CONNECT WITH MARCOS:

• marcos.martin@sitevisibility.com
• https://twitter.com/markookami
• https://www.linkedin.com/in/marcos-alvarez-martin

CONNECT WITH SCOTT:

• scott.colenutt@sitevisibility.com
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com