The Grandparent Economy: How Baby Boomers Are Bridging the Generation Gap

Lori Bitter joined us for an interview recently and opened our eyes to the unique phases of the 50-65+ audiences. It may not be what you think. She brings a researcher’s instincts to understanding this unpredictable market. Through her firm “The Business of Ageing’, she provides strategic consulting, research and development for companies seeking to […]

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