Its time for another annual 2 Regular Guys tradition. PLANNING for the new year. 2022 is going to be a great year for the Decorators Community. The challenges that the pandemic and other situations from 2020 and 2021 brought are going to make us stronger. Aaron and Terry are going to break down how they plan for the next year and we are excited to discuss with the #Regulators what the future will hold. It’s GO Time!

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening!

News * Aaron: Not news as much as it is a call for help. I am the new National Technical Committee Chairman for the National Skills USA Graphics Imaging – Sublimation Competition which is being held in Atlanta this year on June 23rd and 24th. If you are involved in the sublimation world, I need people to volunteer to judge, people to donate supplies, equipment, and any support possible. Please reach out to me by email. aaron@2regularguys.com. Anyone can and everyone should help as this is the future of our industry.

Dad Joke: Another Christmas joke, this time from Lisa Shaw

Why is Santa afraid to be stuck in the chimney?

He has Claus-trophobia

Planning for 2022 Last Year…

Aaron: Check Work/Life Balance – Prioritize

Aaron: Are you checking the boxes for you?

Aaron: Discover or Refine Your “Why”

Terry: Purchasing new equipment, products and supplies in a continued Covid world

Terry: Let’s start firing! Customers, that is.

Terry: What worked and didn’t work during the Covid year?

2022

Aaron: Have a Process

  • Just committing to “planning” is a start, but you need more.
  • What does planning mean for you?
  • Put in on the calendar / make it a sacred appointment
  • Involve other stakeholders
  • Make a repeatable process so you can get better at planning yearly.

Terry: Look at the changes your business went through during the 2021 version of the Covid year, and determine which you want to keep

  • Sort of a repeat, but last year it was more of a crisis view of what works and what doesn’t
  • Silver lining kind of thinking
  • Lots of reevaluating going on right now about trade shows, etc.

Aaron: What are the metrics you will be using to track your progress in 2022

  • Planning is about improving the future before it happens
  • To manage it you have to have a tracking system / manage what you measure
  • Skip the Vanity Metrics | Social Media Followers, Total Sales, # of Customers
  • To be worth measuring it should equal (Consistent * Actionable Tactics = INCREASED Customer Satisfaction)

Terry: Equipment purchases in 2022 – Lead times are real and not going away

  • Some examples
    • Conveyor dryers
    • Heat presses
    • Plastisol inks

Aaron: Set clear goals that include how much and by when

  • You might have heard “Goal without a Plan is a Wish”, TRUE – Also a goal without a due date is just a dream.
  • Must be able to be understood and able to be confirmed by a 3rd party
  • After setting goals, also include affirmations – Need to focus on what we want and act as it. – Affirmation guide free at https://oursuccessgroup.com/blocks/
  • Also set what I call “Margins” – Basic actions you can take, preferably daily that will help you reach your goal.
    • Example – Goal – Have sold 300 or more of the 5 Keys of Growing and Launching Training Program by June 15, 2022
    • Example – Affirmation – I am grateful my abundance mindset has led to 300 or more growing businesses have invested in the 5 Keys of Growing and Launching Training Program.
    • Example – Margin – Share the 5 Keys program details with at least one person every day.

Terry: Follow through… with customers, with employees, with your personal plans…

  • Friends, customers, perfect strangers say all the time, “If I could just get a call back,” followed by, “If they would have just done what they said they’d do.”

Facebook Live Video

Other Events * 5 Keys of Business Success Growing and Launching – This experience includes over 5 hours of training videos, with 25 specific detailed modules. There are 5 distinct keys with 26 homework assignments to help you take action and put this training to work in your business. You will gain the confidence to grow and launch your business with guardrails to steer you away from catastrophe. * The Half – 11:30 AM CST every Friday. Erich Campbell and Aaron Montgomery. 30 minutes of Q&A. And this is the one time in Erich and Aaron’s life that 30 minutes is 30 minutes. Tune in at www.liveosg.com. See past episodes and support the show – thehalf.club. * Complete Screen Printing Business Course with Workhorse Products in Phoenix on February 19-20, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting March 5-6, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting May 21-22, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting August 27-28, 2022. * Complete Screen Printing Business Course with Atlas Screen Supply in Chicago starting November 5-6, 2022. * Master of Success Inner Circle – The next level for people who are serious about their success. Bi-Weekly Mastermind Groups on top of the industry-leading business training. * Aaron’s “Small Business Saturdays” #SBS Every Saturday. Check out the Podcast version at SmallBusinessSaturdaysPodcast.com * Demystifying Next Level Digitizing Make your machine embroidery bolder, more beautiful, and more valuable to customers while making the digitizing process faster and easier. Online Training from Erich Campbell * Understanding Emblems Digitizing, Production, Styles, and Sales of Patches. Learn from Erich Campbell digitizing for emblems including small detail tips, creating your own borders, as well as execution for stitching, and more. Online Training from Erich Campbell * The Take-up with Erich Campbell – Friday’s at 2:30 Mountain Time * Your Style Guide Your Style Guide is a critical recipe. When all of the ingredients are combined, they create a powerful brand that is aligned, consistent & memorable! eBook by Jay Busselle

Trade Shows * Impressions Expo Long Beach, CA – January 21-23, 2022 * DAX Kansas City Kansas City, MO – February 25-26, 2022 + Friday (12:30PM – 3:40PM) – Into Cyberspace: Your NEW On-line Customer Center – This half-day workshop is going to be chalked full of content creation tips, and you will also leave with your very own recorded version of an “elevator pitch” to post right to your website. Upgrade your digital “Front Door” to an open concourse amphitheater. + Saturday (10:20AM – 11:40AM) – 3 Pricing Strategies to Avoid (And what to do instead…) – Strategies to look at pricing in a different mindset to not only generate more profit, but also give yourself more protection from mistakes and downturns, and create raving fans. * Graphics Pro Expo Irving, TX – March 10-12, 2022 * Impressions Expo Atlantic City, NJ – March 24-26, 2022 * Graphics Pro Expo Denver, CO – April 14-15, 2022 * DAX Chicagoland Tinley Park, IL – April 22-23, 2022 + Friday (12:30PM – 3:40PM) – Into Cyberspace: Your NEW On-line Customer Center – This half-day workshop is going to be chalked full of content creation tips, and you will also leave with your very own recorded version of an “elevator pitch” to post right to your website. Upgrade your digital “Front Door” to an open concourse amphitheater. + Saturday (10:20AM – 11:40AM) – 3 Pricing Strategies to Avoid (And what to do instead…) – Strategies to look at pricing in a different mindset to not only generate more profit, but also give yourself more protection from mistakes and downturns, and create raving fans. * Graphics Pro Expo Indianapolis, IN – June 2-4, 2022 * Graphics Pro Expo Meadowlands, NL – July 21-22, 2022 * Graphics Pro Expo Long Beach, CA – August 4-6, 2002 * Impressions Expo Ft Worth, TX – September 30 – October 2, 2022 * Graphics Pro Expo Charlotte, NC – September 16-17, 2022 + Don’t miss the START HERE ACADEMY – Aaron Montgomery is the emcee and it is an extra event that is 101-level tutorials and techniques geared towards assisting new business and helping established businesses grow and find new profit centers. Geared towards the for makers and crafters interested in turning their hobby into a business. It is a night school-style experience and food and drinks are provided. * Printing United Las Vegas, NV – October 19-21, 2022
All dates and events, subject to change

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