Whether it is a free sample in the grocery store (where the store hopes the sample convinces the shopper to purchase the item), or ‘Freemium’ software (where the developer hopes that consumers using a more basic version of their software will lead them to purchase an enhanced version), consumers are used to being offered freeRead More...
The post How A Free Financial Plan Retains More Perceived Value Than An Average Priced One first appeared on Kitces.com.