⭐⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐⭐ ▶ https://www.btms.net/bigideacopy?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220315 (Free Replay: How to Create Breakthrough Big Idea Copy) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode?  Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy  ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220315 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220315 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220315 (Apply to work with Roy) Did you know that 99.9% of the best, top, A-list copywriters don’t use templates? And even those who do don’t use them like most novices do. It’s true. If you talk to a copywriter who works with the very best direct marketers… You’ll find they don’t use templates at all. And if they try to use them, it’s a big FAIL. Yet copywriting gurus keep selling you templates like they’re the Holy Grail of copywriting. What gives? https://youtu.be/BsTO5k_Ohz8 (In today’s episode I explain why copywriting templates fail — and what to do instead…) Yours for bigger breakthroughs, Roy Furr