Your new product just launched. Congratulations! There’s just one problem. As you start tracking user data, you’ve noticed a significant dip in user retention. A good chunk of users aren’t even making it to your core offerings.

Essentially, users who download your app are likely not to use it beyond those first 24 hours. More specifically, the average app will lose 73% of potential users within 1 day, and roughly 90% within the first week.

How can you provide an experience that is informative, intuitive, and turns new users into long-time customers? That’s where user onboarding comes in.

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