Digital personalization as a practice could be considered somewhat mainstream since the advent of the social network. Remember MySpace? What started with a single user profile template soon unlocked and gave rise to millions of instances of highly customized profiles and even small commercial businesses springing up to assist less tech savvy users with the design process.

Since then, personalization has been carefully rethought and adjusted to reign in some of that Wild West, anything-goes approach and has more effectively made use of not-so-obvious personalization patterns that go beyond things like colorful themes or profile settings.

Personalization is the act of designing and engineering a product in a way that it starts to feel personal or customized to individual users. There are a myriad of different ways that websites and applications can represent personalization ranging from displaying someone’s name upon logging in, to suggesting content based on past activity, to allowing a user to reorganize the actual interface itself.

In fact, according to an article on UX Planet,

The post User Experience and Personalization in Digital Products appeared first on ADK Group.