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Key ReadsTaking Control: How Professional Sports Teams Are Building Their In-Market Future as the RSN Model Fractures – Sports Video Group *
Teams rewrite local media playbooks as RSNs crumble.
US, Media-rights, Streaming, Data, Commercial-strategy
Angels Deal Marks a $30 Billion Summer for U.S. Team Sales – Sportico *
Record-breaking M&A reshapes franchise valuations and strategy.
US, MLB, Team Sales, M&A, Sports Investment
LIV Golf considers filing for bankruptcy – Insider Sport *
A disruptor's cash crunch reshapes global golf politics.
Golf, Investment, Legal, Bankruptcy
Inside Delta Air Lines' Sports Strategy and Portfolio – 365247 Sports
How a global airline engineers a high-value sports portfolio.
US, Sponsorship, Strategy, Airline, Premium
The great Canadian sponsorship squeeze – The Sponsor *
When every property sells logos, creativity must differentiate.
CA, Sponsorship, Marketing, Insights
Professional SportsStan Kroenke Adds MLB's Los Angeles Angels to Sports Empire – Bloomberg
Multi-league portfolio strategy meets LA venue real estate.
US, MLB, Sports Ownership, Business Strategy
Unrivaled: What does startup league's US$650m valuation say about the future of women's basketball? – SportsPro
A new women's league tests appetite for premium hoops.
Women's Sports, Basketball, Investment, Valuation
College Athletics Is Eating Itself, and LSU Is at the Head of the Table – Yahoo Sports
NIL money tests the limits of college sports' model.
US, CollegeSports, Governance, MediaRights, NIL
Unrivaled valuation: What does startup league's US$650m valuation say about the future of women's basketball? – SportsPro
Investors bet big on women's hoops as standalone IP.
Women's Sports, Basketball, Finance, Investment
Digital & SocialChicago Cubs Sets Rom-Com Series Nine Innings to Love on TikTok – Variety *
MLB club uses scripted romance to reach new fans.
US, MLB, Digital-content, Social-media, Marketing
On YouTube, video podcasts are more engaging than other types of video – Podnews
Data says long-form conversations beat highlights on YouTube.
Global, YouTube, Analytics, FanEngagement, ContentStrategy
Reddit introduces 15-second engaged video views for advertisers – Mumbrella
A new attention metric for video buyers on Reddit.
AU, Social Media, Advertising, Marketing, Technology
Media & EntertainmentSports Television Is Fragmenting. Can YouTube TV Keep It Together? – Sportico *
YouTube TV's bid to be the glue in sports streaming.
US, Business, Media, Streaming, YouTube
Gracenote Study: 85% of Sports Fans Want TV Home Screens to Show When and Where to Watch Favorite Teams – Sports Video Group
Discovery friction is costing leagues audience and revenue.
Global, Research, Streaming, Data, Fan Experience
Netflix Secures Commercial Distribution for Expanded NFL Slate – Front Office Sports
EverPass deal takes Netflix's NFL games into venues.
US, Streaming, NFL, Media, Distribution
Geek OutWorld Cup Technology: From Ref Cams to AI Analysts, Cutting‑Edge Research Is Changing the Game – Refind *
How tournament tech experiments filter into everyday sport.
Global, Football, Technology, Data, Innovation
Design in Claude Code (without the AI look) – Charlie Hills
Building AI tools that feel on-brand, not generic.
Global, Technology, Design, AI
AIOpenAI Has Started Letting Some Customers Pay Only When the AI Works – The Next Web
Outcome-based AI pricing echoes sponsorship-style deals.
Global, AI, Commercial Strategy, MarTech
Agentic Video Understanding in Gemini – Google
Automated video understanding unlocks next-gen sponsorship analytics.
Global, AI, Video, Fan Engagement, Sponsorship
Make You ThinkMrBeast and James Patterson's Book Might Flop – Morning Brew *
Even the biggest creator brands can misfire offline.
Global, CreatorEconomy, Marketing, Content, Revenue
How a Ridiculously Simple Website “outbid.lol” Made $132K in 48 Hours – Medium
A tiny product shows how fast digital revenue can move.
Global, Digital, Revenue, Product, Fan-Engagement
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The post RSN Meltdown, $30bn Team Sales & LIV’s Bankruptcy appeared first on Sports Geek.