Facebook Ads expert and founder of Rainy City Consulting Peter Carter discusses the state of play with Facebook Ads in 2021.

We cover:

• • Newbie to FB Ads for Ecomm: where should I start and what are the keys to success? ]
• • Facebook ads as an 'ecosystem' - how does this look?
• • How can you create high-quality creatives on a budget for FB Ads?

• -I've heard you talk about 'pre-selling' - how does that work?

  • Blended ROAS and why it's important
  • • What does the future look like for FB ads?