In this episode, Kyle talks to Mike Lannen, the CEO of Eternity, an agency that specializes in web development, branding, and digital marketing.

Mike shares his insights about:

  • How they were able to cope with the remote work set up during the COVID19 pandemic.
  • The type of clients they are currently working with.
  • The secret sauce in retaining clients.
  • How long it takes to see results from SEO for a newly-launched website.
  • Software(s) they use for researching keywords for a new client.
  • The software they use for tracking the results of their digital marketing campaign.
  • What’s his stand on the theory that Google Ads has an effect on SEO.

Episode notes and transcript: https://googleadsstrategy.com/systematizing-google-ads/

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