Kyle answers the questions:

• What is a good tool to use to come up with the right keywords?
• Is there a definite set of ad groups or keywords for all businesses?
• What is an ad group for?
• Is it good to use “device preference” at the start of a campaign?
• Is it good to use “location limit” at the start of a campaign?

Episode resources and transcript: https://googleadsstrategy.com/what-is-your-planning-starting-process-when-building-campaigns/