Kyle answers the questions:

• What is the most important thing to do to reach the right people?
• How should you set up your Google Ads campaign if you want to target more of the right people?
• Is it good to be too specific when it comes to demographic targeting?
• What can you do to narrow-in on the best people to target?
• Should you bid more for the right audiences?

Episode resources and transcript: https://googleadsstrategy.com/how-to-target-the-right-people/