Kyle answers the questions:

• What is a Bid Adjustment?
• Can you adjust bids based on the schedule?
• Can you adjust bids based on location, audiences, or demographics?
• Can you get better results by bidding more for people with higher income?
• Will adding too many bid adjustments be beneficial to your campaign?
• Will it be better to have separate campaigns for different variables?

Episode resources and transcript: https://googleadsstrategy.com/why-would-i-use-bid-adjustments/