Kyle answers the questions:

  • What is clickthrough rate?
  • What is a good CTR for Search Ads?
  • Under what conditions can you have a very high clickthrough rate?
  • What is a bad CTR for Search Ads?
  • Can you still be profitable with low CTR ad campaigns?
  • What is a good and bad CTR for Display Network ads?
  • What are the signs that your Display Network Ads are being scammed?

Episode resources and transcript: https://googleadsstrategy.com/what-is-a-good-ctr/