Kyle answers the questions:

  • What is remarketing?
  • Is remarketing the same as retargeting?
  • How can you create a remarketing list?
  • Can Google automatically create an audience for you?
  • Can you customize your own remarketing list in different ways?
  • Can you set a remarketing list on YouTube?
  • What are the remarketing audiences that you can set on YouTube?
  • If you have a remarketing list, how do you use it?
  • Are Display Banner Ads good for remarketing?
  • Is YouTube a good venue to run remarketing ads?
  • Can Search Ads be used for remarketing?

Episode resources and transcript: https://googleadsstrategy.com/what-is-remarketing/