Kyle answers the questions:

• What is an impression when it comes to Google Ads?
• What is click-through rate?
• What are the different metrics that show up in the interactions column of Google Ads?
• What is average cost per interaction?
• What is a conversion?
• What are the things that you would want to track as a conversion?
• What is Conversion Rate?
• What is Conversion Value?
• Are Conversion Values the same for all types of businesses?
• What is Return on Ad Spend (ROAS)?

Episode resources and transcript:

https://googleadsstrategy.com/what-are-impressions-clicks-and-conversions/