Dateline: Cupertino, CA and Albuquerque, NM

Segment 1: Cost Benefit Analysis

• What are the 'costs' for using your product/service?
• What are the 'benefits' to your user?
• Validate by observation

Segment 2: Observations from Listeners

• What 'jar' have you put yourself in?

Segment 3: Killer Question of the Week

Segment 4: Listener Question

For more information, visit www.killerinnovations.com