Dateline: Amsterdam

Segment 1: Using ethnography to identify ideas from your customers

• Develop holistic view of the customer needs (e.g. transportation)
• Expose and record "tribal knowledge" (things that people do automatically)
• Identify customer frustrations and areas or less than optimal efficiency.

Segment 2: Weak Signals - Life Caching

Segment 3: Killer Question of the Week

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