Anybody who's developed a modicum of chops with Google ads knows how utterly Darwinian Google is. Most of your ads plumber_google_advanish forever after being seen by (maybe) a few thousand eyeballs.

1% of the advertisers get 50% of the traffic. Everyone else fights over the scraps. And every ounce of your AdWords education costs you money.

As an advertiser, you know

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