This topic is hot for a variety of reasons and Gen Z has been actively laying their hands to choose this as their preferred career option. Influencer Marketing isn’t really a fad that is going to get over anytime soon. Infact, it’s a trend which is only going to become stronger as we embark into the post COVID era better framed as the new normal.

The current generation is better known as Gen Z has attained the maturity to drive this hot topic and this has been possible due to the faster and deeper penetration of social media. What the larger world does get replicated in a very short span of time with this audience.

In the past, young people often worried about FOMO, the fear of missing out as against Gen Z or Centennials as we call them are now worried about FOBI, the fear of being irrelevant.

Let us delve into this to learn more…