Is 'Influencer Marketing' a new concept or is it running for ages? 

What is the difference between generations that a concept like this has come up?

What really is the role of social media for a generation like this? 

What is the difference between 'Digital Pioneers' and 'Digital Natives' and is there a change in their behaviour? 

Let's delve into these answers in a very short span of time and also align this thinking within our own eco-system of both internal and external networks!