I'm continuing to answer your questions regarding virtual fundraising and the fundraising script. Here are a list of the questions covered in 2nd recording:

  • Regarding the fundraising script: we have a few different communities: people with physical disabilities, people with mental health issues, at-risk youth, and veterans just to name a few. We provide the same service to all of them, but with different goals and expected outcomes. When I am explaining this to a potential donor, should I go through all our different communities and explain how each group benefits, or should I try to focus on a community the donor may be most interested in? I just feel like when I am explaining the organization, I need a shorter pitch!
  • Would you use your fundraising script as a cold-call phone call or letter, or would I would use the script after connecting with the prospect?
  • What is a video software for people who are not tech savvy?
  • What resources are there for those of us unfamiliar with video editing?
  • Can you repeat the Facebook resource that allows an org to test content?
  • We have a Weekly News Bulletin and people come to depend/look forward to it. Is that too much? We have trained our donors and constituents to know that they will get it every Thursday. . .