Inside Content - the TV Industry Podcast

On this episode, Toby Russell is joined by Kerry Ball, Chief Acquisitions & Commercial Officer at BritBox International.

Kerry is a seasoned entertainment executive who has spent 20+ years working at the intersection of content and technology. Having joined BritBox in July of 2022, she is responsible for group content acquisition and commercial strategy across key markets, looking at routes to market, distribution and partnerships to grow the BritBox footprint and leverage a successful acquisition strategy. The joint venture between ITV and BBC now has over 3 million subscribers across their key markets.

Toby and Kerry delve into the positioning of BritBox in different international markets, the breakdown of their content strategy, portfolio and acquisition, and their exciting involvement in the FAST space. They also touch on the importance of partners in their distribution strategy and the vital role that digital originals play in acquiring and retaining viewers on the platform.

Here is a breakdown of the topics discussed in the episode:

· The positioning of BritBox in different international markets

· How BritBox evaluate markets and tailor their content strategy

· How they operate in non-english markets

· An in-depth look at their content portfolio including how they commission and co-produce

· The importance of originals in becoming a successful SVOD

· How important partners are to their distribution strategy

· BritBox’s involvement in FAST

We hope you enjoyed this episode!

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