We believe banking as we know is disappearing. The biggest threats to banking today are the tech companies such as Amazon, Google, Paypal, Alibaba, Tencent and now Facebook through Libra. Branding has become the play in keeping a captive user base. Everything they have built is new technology platforms and while having a data driven / digital mindset. Compared to brick & mortar banking and insurance companies these tech companies have a lower cost of acquisition. Watch Irene discuss ways to compete and remain relevant against the new breed of competitors.