Did you know the direct-to-consumer wine business (US) in 2018 was $3B? Companies such as SM Retail, Landers, AllDay, Alfamart and other convenience stores have the luxury to watch DTC play in other markets. We have an exchange of ideas with S&R on how they can boost their loyatly game. The intent really is to get your hands wet because as trends crossover markets you are prepared. Check out this episode for strategies and tactics to consider.