Still debating how to calculate Customer Lifetime Value? While there are many tactics to tackle the calculation, there are non math nerd considerations. 🤔

If you are still thinking on a quarterly basis, then it is time for a reset. Products, people and life stages are constantly changing.

CLV was raised a lot during the SAS Leaders Exchange #SASPHLEx2019. Check out one of our 1:1 sessions with Jason Loh, he discuss his analytical POV on CLV.

If this has given you some value, we'd love to hear from you or share this to someone still debating on the CLV calculation. ❤😁

SASPHInsideOut #SASPH #CustomerExperience #listening #context #marketing #CustomerAnalytics