Jude Charles JudeCharles & Company Jude Charles is a story-driven filmmaker, brand strategist & speaker. For over 15 years, he has been producing documentaries for purpose-driven entrepreneurs. He lives and breathes YOUR brand. He digs deep to find the compelling stories that no one else knows & then leverages those stories to scale your business.

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Marlana: Jude Charles is a story driven filmmaker, brand strategist and speaker for over 15 years. He has been producing documentaries for purpose driven entrepreneurs. He lives and breathes your brand. He digs deep to find the compelling stories that no one else knows and then leverages those stories to scale your business. Welcome Jude. 

Jude: Marlana! Thank you for having me. It is a pleasure to be on the podcast with you today. 

Marlana: Well, thanks. So I know that I have a specific way that I go about telling stories for still images. But I know that you've got your own specific way of doing things. So talk to us a little bit about that. 

Jude: Sure. So my specific way that I've developed over the last 15 years, I call it dramatic demonstration of proof. And what that means is instead of you just telling me your story, or you telling me how awesome and amazing you are, what I look for is the truth, I look for a dramatic demonstration. So growing up, I used to watch crime drama tv shows. So if you think of like NYPD Blue or law and order, I used to watch that with my bed. And one thing I loved about watching those kinds of TV shows is that the detectives are always searching for the truth. And very much in the same way I am searching for the truth. I don't just allow the client to tell me, this is their story. This is who they are like I'm pulling on the thread to make sure that what they're saying is the truth. But also when I go to film them when I go to film their stories. Is this truly the way you're telling this story? Is it truly how it's happening. I remember a client that I have in San Diego, his name is Stephan Georgia. And he tells me in our roadmapping session, I do a roadmapping session with a client before and he tells me that, you know, he loves to empower people like he's driven to empower others. But yet, I wanted to see that for myself. And it's funny if you if you ever watched that story with Stephen George I in the first 30 seconds of the video, he's playing a guitar. And then his daughter comes in. And she's screaming, crying at him playing the guitar. But what he does next to me, actually illustrates that he really is a person that loves to empower others that he's not just doing it in his business. But he's also doing it with his daughter, I won't give away exactly how he handles the situation. I encourage listeners to go and watch it. But that, to me is what that's how I tell stories, because the story is about a very, very specific moment in time. And what I'm doing is to bring that story to life through a dramatic demonstration of proof so that others will believe in your story as well. 

Marlana: Do you ever have somebody come at you and tell you this is what my story is? And then through speaking with them, you realize that no, that's really not it? 

Jude: Yeah, oftentimes, what happens is that people will discount their story. So there's parts of the story, they won't tell, because they think it's not important. And again, that's why I like to dig for the truth. Because once I start digging, and I ask deeper questions, that's when we really get the real story, right? I oftentimes, like a client will tell me something about themselves. And I'll be like, is that really true, though? Is that really who you are like, that doesn't make sense. It doesn't seem like that's what you're motivated by. And when I ask them to go deeper,...