Andrew Ryder is a writer and entrepreneur who is reimagining content creation for online educators so they can highlight their uniqueness and build relationships with their audiences. Andrew's work has been recognized by Entrepreneur Magazine for demonstrating leadership in business. https://www.andrewbryder.com (https://www.andrewbryder.com) www.marlanasemenza.com Audio : Ariza Music Productions Marlana: Andrew Ryder is a writer and entrepreneur who is reimagining content creation for online educators so that they can highlight their uniqueness and build relationships with their audiences. Welcome, Andrew.

Andrew: Hey, Marlana, thanks so much for having me. 

Marlana: So that's really the key, isn't it about building relationships with our audience, because I know if we are entrepreneurs, and we are creating content, it's really marketing at its core. And so in the mix there, we have to come up with ideas and create content that people actually want to consume, and still promote ourselves because we are a business well, in a way without feeling icky. So the question is, I'm going to hit you with it all at once. How do we do it? Is it different things or is it all kind of woven into the same thing?

Andrew: For me, it's all woven into the same thing. And perhaps the place to start is in defining what content is, a lot of people think that it's, the first thing that comes to mind would be your social media, or your blog, or maybe even your email list. I also include any paid content, you create courses, coaching, it's really any way that you're communicating with your customer, or your audience or with people who you want to be in your audience, it's going to be the stories that you tell, it's going to be the analogies that you use at any scale, right? If you're doing a social media post, you want to use some kind of analogy or story to teach a lesson, right? But you can still use those same analogies and stories to make a breakthrough in a one on one call with a private client. So everything that you do even down to the color schemes and the graphics and the way that you present your website is content that your audience or your prospective audience is consuming, right? They're going to your website, they're looking at the services, you provide the things that you do, the language that you use, and comparing that to a competitor or to a software solution that claims to solve their problems, right. And so we touched on the idea of creating content that builds relationships. At the end of the day, that's what it comes down to is your prospects, your customers looking at all of these different potential solutions. And they're gonna go with whatever the person who they trust, the most says to do. So if they just came across you, they don't really know anything about you. They've probably been burned in the past, they've made mistakes, they've bought things that aren't what they seem to be, they've gotten ripped off, you know, everybody's gotten ripped off by sleazy online marketer. That's just the reality of the market that we're in today. So what if you build trust with them through your content, and you say, hey, you know, I know you've gone through all these problems, you've had all these issues. Here's what worked for me. I, you know, overcame this, personally, I had all these issues, I figured out how to solve it, and I want to share that with you. If they trust you, they're going to go with your recommendation, even if it's more expensive, even if it's harder, they're gonna go with what you recommend to them, rather than going with something that they don't trust or they don't fully understand. there's really a big there's an immense value in creating trust in your marketing. And I think it's becoming a necessity in the climate that we're in. But I think where people get caught up is content creation is such an interesting aspect of what we do in business. Because if you're...