"Man can do what he wants but cannot want what he wants." So what does it mean to be authentically you? As we engage life, many of us believe that we make up our minds and choose unique paths. Yet, when we enter traffic on a Monday morning, intending to leave a little earlier, we find a million others who had the same idea and acted the same way. How original are we? How much influence do advertisements and social media have on our lives, and how much control do we have?