In this Inbound Speak interview, I chat with Doug Davidoff about his INBOUND 2020 session "How Revenue Operations Can Generate 30% More Revenue From Your Existing Efforts" He explains who should be in the room and why.

He also dives into a tip, myth, and hurdle to watch for along the way.

Eliminating Friction: How Revenue Operations Can Generate 30% More Revenue From Your Existing Efforts

Do more. Do it faster. Do it better and do it with fewer resources. This is the battle cry of those who succeed through recessions. When times get tough, the winners are the ones who capitalize on the opportunities that exist and utilize the limited resources they have the best.

Revenue Operations is the emerging discipline that focuses on eliminating friction in your sales, marketing & customer success programs. Research we conducted in 2018-19 showed most companies were losing 15-35% of their impact because of inherent friction in their processes, this session will show you how to remove it.