In this interview, we chat with Darin Reffitt about his INBOUND talk How Data and Channel Optimization Can Make or Break Your Customer Experience.
We dive into the world of data, trust, consumers and much more. Darin shares how companies can easily span the spectrum of being magical or, being super creepy.
His INBOUND TALK information was as follows:
You’re committed to delivering the best possible customer experience. That’s why you interact with customers across multiple channels, including social media, text messaging, video, voice messages, email—and, increasingly, through voice-first devices like Amazon Echo and Google Home. So, how do you make sure you’re communicating via the right channel at the right time?
How do you ensure consistent messaging across multiple channels? How can you be certain that your customer communication is emotionally relevant and on-brand? Data-driven customer experience is the key. Join this session for insights into developing and integrating your marketing database to deliver the best customer experience.
Key Takeaways
Understand the impact of emerging communication platforms, including voice-first devices, and learn how to continue the conversation with customers as channel preferences evolve. Discover how to leverage data & technology to achieve emotional relevancy & brand consistency in customer communication by optimizing interactions via voice and tone. Learn how to leverage data to ensure that you’re communicating on customers’ preferred channels at every stage along the customer journey.
Inbound Agenda Page: https://events.bizzabo.com/210484/age...
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