This episode’s special guest is Mariusz Gąsiewski, CEE Mobile Gaming Lead at Google. Mariusz is also a founder of GameCamp, one of the biggest mobile app & game communities in Europe.

We'll cover a lot of interesting topics:

• How the mobile gaming industry changed under the influence of the pandemic
• What are the most important KPIs for mobile gaming businesses
• How to measure LTV and what are some early signs of a good LTV
• How to choose the right monetization strategy
• What is the purpose of GameCamp

and much much more valuable insights on mobile gaming and marketing!