In this episode Brad & Cassie bring Katelyn Richards onto the podcast to break down how to begin the process of creating content through social media and LinkedIn in order to build, strengthen or grow your personal brand! Some key highlights from this episode include:

• Gen Z already has experience using tools for branding but not in a career sense. Katelyn discusses what suggestions she would make to transition from using social media and other tools from a personal to professional focus
• LinkedIn is one of those tools that most students and new grads don’t use until they have to do so. Katelyn talks about what toknow about the platform and why they should use it
• Why creating content is a career game changer and how young adults can get started
• After being honored with a top follow on LinkedIn what she has learned in her journey that’s led to this point of success
• What would she say are the biggest pitfalls to avoid when creating content and building a brand and what our listeners can do to avoid them
• If she were talking someone who’s starting from ground zero and starting to build their brand. What would be the first 3 things she suggest they should do to begin
• What is the best piece of career advice that she could pass along to this next generation

Guest Info

Katelyn Richards(2022 Top 25 Job Search Expert to Follow on LinkedIn)

With a decade’s worth of experience in hiring & recruiting in the higher education & talent acquisition industries, Katelyn helps top talent leave behind unfulfilling & misaligned work experiences by clearly and confidently telling their career story. She helps professionals stop getting overlooked in the job search process and start being recognized (and hired!) as the valuable team members that they are at companies where they can finally thrive!

Website: acraftedcareer.com

LinkedIn: https://www.linkedin.com/in/katelyn-richards/

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