David Oglivy the Father of Advertising and the “Big Idea”

Jason Capital one of the top copywriters in the game explains the difference between the Big Idea and the Expression of the Big Idea.

Also where to find this “Big Idea” in this new Era we're in.

David Oglivy Books:

Ogilvy on Advertising => https://amzn.to/2VGPu2T

Confessions of an Advertising Man => https://amzn.to/2AAiGzu

The Unpublished David Ogilvy => https://amzn.to/2FnYLH6