There's a lot new in the world of SKAdNetwork, even if we're not talking about SKAN 4 or SKAN 5.

In this episode of Growth Masterminds, host John Koetsier chats with Singular product manager Omri Barak about everything that's new, including:

  • the SKAN 4 conversion value reset bug

  • the state of SKAN

  • model migration: how to change SKAN models easily & quickly

  • upgrading to SKAN 4

  • SKAN cohorts

  • modeled revenue

  • the Google conversion API

... and much more, including what we can expect from Singular in the coming quarter.