Kids apps can be tough. But there's also a ton of opportunity.
Whether you're in an official Kids Space on Google Play or Made for Kids section on the App Store, or just an app that is designed to appeal to kids, there are special rules and guidelines from governments and platform owners.
Knowing these and following them unlocks a world of opportunity, however.
We recently hosted some experts, including:
Celeste Rollason, Senior Child Privacy Expert @ Privo
Stefano Accossato, Head of UA & Ad Monetization @ TutoTOONS
Mike Gadd, EMEA Customer Success Director @ Singular
... to find out:
what is a kids app?
what do GDPR and COPPA say?
what other legislation is out there?
how do different geos deal with kids apps?
marketing to both kids and parents
level of competition in kids apps
compliance as an enabler
what the rules are
tools and tech to make kids apps marketing work safely
monetization for kids apps
subscriptions for kids apps
in-app purchases for kids apps
building trust with parents
and much more ...