In this episode of Growth Masterminds, host John Koetsier talks with Ayush Choudhary, senior product manager of GenWise. They discuss the development and growth of the GenWise app, a multifaceted platform designed specifically for elders, which is making a big impact in India. Other topics covered include the challenge of marketing to an older demographic, combining AI with real human interaction, the concept of a 'super app', and emerging monetization models. Tune in to explore how GenWise is revolutionizing the way elders interact with technology ... and how to market an app in non-traditional ways for a non-traditional audience.00:00 Introduction and Welcome00:18 Introduction to GenWise App00:26 Interview with Ayush Choudhary00:45 Understanding the Concept of GenWise01:16 The Gap in Elders' Navigation of the Digital World02:03 The Two Main Focus Areas of GenWise02:47 The Role of Technology in Combating Loneliness03:13 The Real-life Impact of GenWise03:46 The Features and Services of GenWise07:49 The Growth and Funding of GenWise07:58 Marketing Strategies for GenWise15:00 The Concept of Super App in the Context of India19:00 Monetization Model of GenWise22:33 Conclusion and Final Thoughts