In this special episode of Growth Masterminds, Singular CEO Gadi Eliashiv and John Koetsier connect for an in-depth discussion on Google’s Android Privacy Sandbox announcement. What we cover:

✅ A breakdown of what exactly Google announced

✅ Details of how mobile attribution will work with Privacy Sandbox

✅ Predictions on the future impact on the ecosystem and app marketers

Topics include:

- the biggest change

• how this ranks next to Apple's ATT

• is the sky falling?

• attribution under Privacy Sandbox

• SDK Runtime

• Google Referrer

• Lack of user consent

• Topics and Fledge

• and ... the future of mobile marketing measurement