We chat with Singular CTO Eran Friedman about SKAN, Singular's open-source framework for SKAdNetwork.

The key goals: 

- identify the top challenges

- maximize use of your 100 campaign IDs

- manage the data from SKAdNetwork and bring it all together

- reduce fraud

- simplify conversion management ... and optimize conversion methodologies on the fly

- combine SKAdNetwork data with IDFA data and data from other sources

- and more!