James Hopkins is a Co-founder of the Atlas App Store, an early stage Google Play alternative. He studied economics at CU Boulder, and worked at two startups - a health tablet company, and energy retrofit company - before deciding to start his own venture.

Show notes at http://hellotechpros.com/james-hopkins/

What You Will Learn From This Episode * App Search engines can't find products via their underlying functions. * Only apps with the largest budget get top results, but what you can do about that. * Why it's easy to develop apps, but not to get exposure. * Why you should be focusing on developing localized apps. * The basics of app store submission forms. * Non-SEO tactics for app adoption.

Resources Mentioned * HTP-216: How to Overcome to Cycle of Meh — Patrick Vlaskovits * Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Taleb