In this episode, Bhadra, Devika and Diya unpack the economics and psychology behind viral consumer trends, from engineered scarcity and FOMO to Veblen's theory of conspicuous consumption. We get into why influencers act as hype amplifiers, how brands manufacture exclusivity through planned scarcity, and why price anchoring makes us feel like we're "saving" even when we're overspending. We also talk sunk cost fallacy, guilt consumption, and how to actually break the cycle.