Iconic Dutch bed- and matrass company Auping is now a B Corp. Their CEO Jan-Joost Bosman talks in this podcast about the history of this company that was founded in 1888, still family owned and with a very high dedication to a circular economy. By opening up the Auping technology even competitors can improve the way of doing business. The media tip of Jan-Joost Bosman is the advice to take time for reflexion, go for a walk, read a book or watch a movie. Or just sit still and let your thoughts come. Specially in this covid-period.