Giving Tuesday raised $45.7 million for non-profits on the December 2nd, 2014 day of giving meant to follow the commercial wave of Black Friday and Cyber Monday. This was the third year of Giving Tuesday and Givkwik.com undertook the daunting challenge of creating a live online event on the day. In this interview Jason Rosado (GivKwik.com Founder) and Jorge Fontanez (Advisory Council Member) discuss the importance of visual story telling and developing your organization’s ‘baseball card’ that can quickly tell the story of impact to supporters on giving platforms.

Giving Tuesday Statistics and Fact list This section is for the numbers geeks, so feel free to skip over.

2014

• GivingTuesday +20,000 partners (15,000 ngos)

• Total amount donated: $45.7M – $3,046 per NGO
• Est. GDP:17,229.2 billion (+2.75% growth World Bank )
• Est. U.S. giving:344.58 (Est. 2% rate)

2013

• GivingTuesday 8,500 partners (7,000 ngos)

• Total amount donated: $27M – $3857 per NGO
• Avg individual gift:143 (Blackbaud)
• GDP:16,768.1B
• US individuals gave:335.17B (1.99% of GDP)

2012

• GivingTuesday 2,500 NGOs involved

• $4,800 per NGO
• Total amount donated:12M
• Avg individual gift:101 (Blackbaud)
• GDP:15,533.8 billion
• US gave228.93 billion (1.5 percent of GDP)

More Resources * GivKwik.com – corporate giving platform * IndieGoGo.com – crowd fundraising platform * Giving Tuesday fundraising ideas * Video training guide with Giving Tuesday tips

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Episode 24

Speaker 1: This is “Using the Whole Whale” a podcast that brings you stories of data and technology in the nonprofit world. My name is George Weiner– your host– and the chief whaler of Whole Whale.com. Thanks for joining us.

On December 2nd 2014 . . . “Giving Tuesday” as it is called . . . reaction to “Black Friday” and “Cyber Monday”. . . I had the chance of sponsoring a great event that “give kwik” put on. I met Jason and Jorge there while they were putting on a live event that went along with “Giving Tuesday” where they were showcasing great nonprofits and sharing different stories about the day.

We