Did you know that most businesses that talk about values have no clue? Far too often values are used to adorn websites and office walls but have no meaning beyond the superficial decoration.
By digging deep into your core driving values, you can end up setting yourself for exponential success AND, as importantly, avoid falling into a pit of terror because you've made the wrong buying, hiring and even selling decisions.
During this podcast, Harun and Deri discuss the dangers involved in misunderstanding values and the necessity for entrepreneurs to not only know their values fully but to allow it to live throughout your people and your organisation.
You can find out much more about values as part 'Strategy on a Page' by downloading Deri's book (worth £25/$35) by going to http://bgistrategyonapage.com/the-page.
Listen to other podcasts with heart-centred entrepreneurs on www.growwithpurpose.com