Today, in this video we will discuss Try Implementing an Asian Defence Strategy with Joe Shelerud | Victor Dwyer. The tension that we've had a lot of fun on is an asin defense. so if you have a lot of different products that fit into the same category one strategy we love to do is asin defense. What we do for defense is we use all the different ad types and say I have a specific product. I sell running stuff so I sell different headbands.